Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The globalization of influencer marketing is reshaping how brands connect with diverse audiences worldwide. As companies increasingly pursue cross-cultural campaigns,…
The creator-to-brand pipeline is reshaping the influencer marketing world, as digital creators are launching their own products and transforming personal…
The psychology of parasocial relationships in influencer marketing is transforming how brands connect with consumers in 2025. As audiences spend…
The role of influencers in product development and innovation has evolved into a strategic necessity for brands aiming to capture…
The role of influencers in product development and innovation is reshaping how brands approach growth in 2025. As trusted sources…
The intersection of influencer marketing and customer experience is rapidly shaping the way modern brands connect with audiences in 2025.…
The professionalization of influencer management agencies is transforming the influencer marketing landscape in 2025. With brands increasingly demanding transparency, results,…
The gig economy of influence is rapidly reshaping how content creators build careers online. While the flexibility is attractive, many…
The impact of deepfakes on influencer marketing trust has become a critical consideration for brands, influencers, and audiences alike. As…
The creator economy bubble has captured global attention, driven by digital transformation and an explosion of content platforms. As the…