Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, trust is the scarce resource online. Audiences, platforms, and regulators are getting stricter about what counts as credible…
In 2025, many people feel the vibe shift from maximalist tech to minimalist utility in the devices, apps, and services…
Digital heirloom marketing is reshaping how brands build trust, loyalty, and long-term value in 2025. Instead of chasing short-lived trends,…
In 2025, brands face a new reality: attention is expensive, trust is fragile, and audiences reward restraint. The quiet marketing…
In 2025, eco doping awareness is reshaping how people judge sustainability claims, from product labels to corporate climate pledges. Consumers,…
The Neo Collectivism Trend is reshaping how people discover products, split costs, and decide what to buy together. In 2025,…
The rise of slow social reflects a shift in how people want to connect online in 2025: fewer feeds, fewer…
In 2025, marketers are already preparing for the shift from lifestyle brands to utility brands in 2027, as consumers tighten…
In 2025, wealth is easy to display online and even easier to fake. That’s why the offline premium has become…
The rise of decentralized social networks is reshaping how people connect online in 2025. Instead of relying on a single…