Browsing: AI
The Wunderkind-Cordial identity graph merger tests whether combined identity resolution can beat point solutions for mid-market brands.
Marginal analytics show what each incremental ad dollar actually earns, replacing last-touch models that misallocate influencer and paid budgets.
AI marketing automation vendors are rebuilding around customer lifecycles, not campaigns—here’s what that shift means for 2026 buying decisions.
Generative search inside CDPs is fast becoming a 2026 procurement requirement, not a nice-to-have feature. Here’s why brands can’t ignore it.
The EDPS updated its profiling guidance, and it directly threatens the creative-at-scale playbook brands built around AI personalization.
Memory-based martech replaces siloed event logs with persistent customer-memory graphs, giving brands context-rich, real-time personalization and better ROI.
A practical playbook for redesigning consent flows and human-oversight before the EU AI Act’s August 2026 deadline hits marketing automation.
Without a unified lead-source taxonomy, AI attribution models are just guessing with better math. Fix the input layer first.
SegmentStream’s MCP-enabled attribution lets AI agents query marginal ROI and shift budgets in real time, not next quarter.
AI agent interoperability standards like MCP and A2A are quietly deciding which martech vendors survive enterprise procurement in 2026.