Browsing: AI
Profound, Peec AI, and Brandi AI take different approaches to tracking brand drift in LLM outputs — here’s how to pick the right one.
MCP support is becoming a procurement dealbreaker for creator-matching and CRM vendors. Here’s how to evaluate it before you renew.
A technical audit of how Atlas Browser and Comet surface sponsored vs. organic products, with implications for brand visibility and ad spend.
Two years after launch, Google’s Ask Ad Manager chatbot still can’t be trusted to run campaigns unsupervised. Here’s the real audit.
GEO promises AI visibility for B2B manufacturers, but the data on citations, leads, and ROI outside consumer categories tells a messier story.
Agentic search replaces blue links with AI visual reports, forcing brands to rethink campaign analysis, attribution, and reporting workflows.
Google’s AI Mode is replacing blue links with visual, agentic answers—here’s how brands must rebuild campaign analysis workflows to keep up.
72% of creators use AI daily, yet almost none apply it to strategy. Here’s why the gap exists and how brands can close it.
A practical governance framework for the planning-to-execution handoff in agentic AI marketing, built for brands piloting autonomous campaigns.
A CMO’s field guide to telling real autonomous ad systems from repackaged automation before the next renewal cycle.