Browsing: Case Studies
In the ever-evolving landscape of social media marketing, influencer campaigns can be upended overnight by platform updates. The story of…
Influencer marketing for product recalls is transforming how consumer packaged goods (CPG) brands address crises and foster trust. In this…
When a creator-led event gets canceled due to low ticket sales, it exposes critical lessons for brands, creators, and event…
Launching a developer API in today’s B2B software landscape demands more than just a solid product; strategic marketing is essential.…
In today’s dynamic digital landscape, brands increasingly leverage influencers for strategic goals beyond product promotion. This case study on how…
Introduction: In 2025, socially responsible investing has gained tremendous momentum, with ESG funds at the forefront. By partnering with finance…
A successful marketing campaign can drive spectacular results, but sometimes high performance comes with unexpected consequences. This post-mortem dives into…
In this case study, discover how a brand used influencers in a hostile takeover defense to outmaneuver corporate threats and…
When a creator house disbands due to internal conflict, it sends ripples through the digital creator community and raises big…
Competing with Amazon can seem daunting for any direct-to-consumer brand. However, one innovative DTC brand has successfully leveraged influencers to…