Browsing: Case Studies
Liquid Death sells canned water like a punk album, proving absurdist creator partnerships can build a billion-dollar rebellion brand.
How Alo Yoga built a TikTok-first creator engine to manufacture lifestyle credibility ahead of its IPO push.
How Duolingo’s TikTok owl built category-leading app growth using zero paid media, just chaos, timing, and platform-native instinct.
Vrbo used AI to localize creative across 25,000+ destinations, proving personalization at scale beats one-size-fits-all campaigns.
A beer brand’s AI ad blooper went viral for the wrong reasons — here’s what brand strategists should learn about authenticity risk.
Ralph Lauren added 6.5M new customers via its Milan Cortina Olympics creator strategy. Here’s what premium brand marketers can replicate without a nine-figure sponsorship budget.
Macy’s celebration-first creator strategy offers heritage brands a replicable playbook for reconnecting with younger shoppers through culturally anchored influencer campaigns.
How American Eagle bypassed FDA-blocked TikTok Shop using long-tail creators to drive in-store lift—with campaign architecture, attribution design, and budget lessons for regulated brands.
How Coach built AI platform visibility through creator partnerships, surfacing in ChatGPT, Gemini, and Claude recommendations—and what their CMO’s playbook means for brand discoverability.
Ralph Lauren’s 70M-follower multi-platform strategy across LINE, Douyin, and Instagram reveals a replicable playbook for luxury brands scaling social commerce across markets.