Browsing: Case Studies

Ryobi turned unpaid DIYers with drills and phones into its highest-ROAS channel by building a structured nano-influencer network.

Liquid Death’s YouTube comedy series built cult loyalty with zero traditional ads, proving entertainment beats interruption marketing.

Liquid I.V. rebuilt consumer trust after de-influencing backlash by replacing macro deals with nano-creator seeding waves.

A media buyer’s first-deployment case study on YouTube’s Creator Partnership Program and the 76% ROAS lift it delivered in early tests.

Chamberlain Coffee skipped the celebrity-founder playbook, building a creator-first retail launch that beat expectations without leaning on Emma Chamberlain’s fame.

Vessi turned one TikTok demo video into a repeatable creator referral engine, driving consistent TikTok Shop sales at scale.

How Duolingo paired its owl mascot with niche language creators on YouTube to drive measurable ROAS lift, and what brands can copy.

Duolingo’s YouTube creator partnership boost matched niche language creators to the owl persona, driving measurable ROAS lift and lower CAC.

Lowe’s creator-led DIY series shows how project-based content drives measurable in-store purchase lift, not just video views.

Rare Beauty hit prestige top-5 status by building creator cohorts around product, not celebrity — here’s the operational playbook.