Browsing: Compliance
GDPR consent rules now apply to affiliate link tracking in creator campaigns, and brands ignoring cookieless attribution face real fines.
TikTok now requires explicit AI content labels before publishing. Here’s what brands must flag, how enforcement works, and how to audit workflows fast.
Retail media sponsorship disclosure gaps expose brands to FTC action. Here’s how to build a defensible commerce content standard.
Consumption-based MarTech pricing hides procurement and compliance risks brands must audit before signing. A practical checklist for CFOs and legal teams.
When a French micro-influencer is legally your employee, your US-style creator contract becomes a labor law liability across borders.
Whitelisting dark posts hides sponsorships from public view, and the FTC is closing the disclosure gap brands assumed was safe.
The EU Platform Work Directive reshapes algorithmic wage setting, forcing brands to audit AI creator payout tools or face steep liability.
California’s new influencer disclosure law raises the bar nationwide. Here’s the state-by-state compliance map brands need before launching campaigns.
Right of publicity contracts for AI voice and face clones need explicit scope, revocation, and royalty terms, or brands inherit open-ended legal risk.
New DOL guidance changes how brands must classify influencers, and misclassification now carries real back-tax and liability exposure.