Browsing: Industry Trends

Netflix’s Q2 programmatic ad inventory surge is reshaping streaming buys—here’s how media buyers should adjust bidding and mix.

Agencies are billing a 22% AI premium on top of retainers. Here’s what it actually covers, and how to negotiate it down.

Digital ad spend deceleration and AI efficiency gains send conflicting signals — here’s how to plan budgets without guessing wrong.

AI video ad inventory just hit 40%. Here’s how media buyers should reweight production budgets before competitors lock in the arbitrage.

Emarketer’s sub-20K creator data shows nano and micro influencers deliver stronger ROI, and your 2026 rate card should reflect it.

Netflix’s $3 billion ad target reshapes streaming inventory. Here’s how brands should reallocate video budgets before rates climb further.

AI-native boutique agencies are beating holding companies on speed and cost, forcing brands to rethink how they buy creative and media services.

Ai4, IJCAI-ECAI, and AIMST sessions reveal where marketing AI budgets are actually headed next, and where brands are overspending.

Ad agencies are hiring forward-deployed engineers to embed AI directly into client workflows, turning campaign ops into a technical advantage.

OpenAI’s device rumors and Anthropic’s enterprise push signal a fractured AI market—here’s how brands should choose vendors amid the split.