Browsing: Industry Trends

Flat fees are losing ground as brands shift to affiliate monetization, tying creator pay to tracked sales per post.

The EU’s rabbit-hole ruling on algorithmic recommendations forces brands to rebuild paid social risk models around platform liability, not just creative compliance.

VC dollars are chasing foundational AI models over apps — here’s what that funding shift means for MarTech buying decisions.

AI usage is up 28% but brand trust in AI is falling — here’s why transparent attribution models are the fix, not the workaround.

Nearly 40% of ad creative never runs. Here’s how brands can redesign approval workflows to cut waste and ship more campaigns on budget.

Travel brands are tripling creator earnings by pairing flat fees with commission — here’s how affiliate-first creator compensation actually works.

As trust in brands and governments erodes faster than institutions can rebuild it, spokesperson strategy needs a 2027 rethink.

The creator economy’s AI production divide is splitting brands into two speed tiers—here’s how to close the gap without sacrificing quality.

Gen X controls trillions in spending power, yet brands keep funneling budgets to Gen Z. Here’s the data-backed case for reallocating.

Global digital ad spend growth is decelerating structurally, not cyclically—here’s how brands should rebuild 2027 channel plans around that reality.