Browsing: Industry Trends

Rising distrust of algorithmic curation is pushing brands toward newsletter sponsorships and community seeding as trust-first alternatives.

New time-use data shows consumers cutting screen time deliberately. Here’s how reach planning must change before budgets are wasted.

Gen X controls trillions in spending power, yet brands keep courting Gen Z. Here’s the data behind marketing’s biggest blind spot.

Anti-consumption sentiment is reshaping CPG and fashion marketing—here’s how brands should adapt spend, messaging, and product strategy.

Edelman data shows institutions bleeding trust while individual creators hold steady, forcing brands to rethink spokesperson strategy and risk.

Direct mail response rates now beat email, and zines are winning Gen Z attention. Here’s how brands should budget for physical marketing.

Streaming-plus-commerce bundles are triggering the same fatigue that hit streaming alone. Here’s what brands need to change in 2026.

Brand budgets are shifting fast toward APAC and LATAM creator markets, and marketers who wait on this reallocation risk losing ground.

Forrester finds AI now touches 94% of B2B purchase journeys — here’s what that means for content strategy, formats, and budget.

Cloudflare data shows bots outpace human traffic, forcing brands to rethink content architecture, analytics, and AI visibility strategy.