Browsing: Industry Trends

Job posting data exposes a marketing analytics talent shortage rooted in AI fluency, not headcount, and what brands should do about it.

Early survey data shows Gen Alpha distrusts ads by age 10, forcing brands to rethink creator strategy a decade out.

Early survey data shows Gen Alpha distrusts ads by age 10, forcing brands to rethink creative, disclosure, and creator strategy now.

Anti-AI sentiment isn’t a viral moment tied to one beer ad — it’s a measurable, growing market force brands must plan around.

eMarketer’s slowing growth forecast means flat budgets won’t stretch as far — here’s how to reprioritize channels before Q1 planning locks in.

CFO survey data shows AI tools now outpace headcount in martech budget growth, forcing marketers to rethink team structure and ROI proof.

Diverging AI and privacy laws across US, EU, and APAC are pushing brands toward region-specific MarTech stacks. Here’s how to build one.

Chronological feed demand is surging as consumers lose trust in algorithms — here’s what brands must do to adapt their reach strategy.

eMarketer’s slowdown forecast for digital ad spend growth signals a channel prioritization reset — here’s where budgets should actually move.

New survey data shows Gen Alpha trusts ads less than any generation before them, forcing brands to rethink creative, media, and disclosure.