Browsing: Industry Trends

Reddit’s AI anti-spam rollout cut fake engagement 20%, forcing brands to rethink seeding strategy, community targeting, and creator vetting.

CTV inventory is growing faster than social video, and brands still budgeting like it’s 2023 are leaving reach on the table.

Vanity metrics are dying. Here’s how brands are rebuilding measurement architecture around decision intelligence, attribution, and ROI.

Rising voice-activated content discovery is a budget signal, not a novelty metric — here’s how brands should act on it now.

eMarketer’s slashed growth forecast signals a harder 2026 for brands. Here’s how to reprioritize channel spend before budgets lock.

Short-form video now dominates daily viewing, so 2027 upfronts should treat creator inventory as core reach, not a discount add-on.

Consumer trust in AI-generated ads is falling fast — here’s what the sentiment data means for creative governance and brand risk.

A vetting framework for brands to stress-test creator AI tool stacks before committing budget to high-volume, multi-format campaigns.

A region-specific compliance playbook for AI marketing tools, built for brands navigating diverging ad rules across the EU, US, and Asia.

AI marketing law now diverges sharply across US, EU, and APAC, forcing multinational brands to build region-specific compliance stacks.