Browsing: Industry Trends

The phygital shift shows how creators now drive measurable in-store sales, forcing brands to rethink attribution, budgets, and retail partnerships.

UK influencer spend hit £1.217 billion as brands shifted budgets from awareness to retention, commerce, and verified ROI.

Brands are trading one off creator campaigns for multi year retainers to cut costs, build trust, and protect ROI.

Spark Ads amplification is outperforming standard paid social by wide margins, and the lift comes from authenticity signals brands can’t fake.

Advertising Week New York and the creator conference circuit are shifting from panels to procurement. Here’s what brands should actually watch.

Platform Social’s Canadian launch signals a wave of creator talent agency expansion into regional markets brands can no longer ignore.

TikTok Shop’s $50 billion GMV milestone reveals where social commerce budgets, attribution, and risk are headed next.

Nearly every brand is raising influencer budgets. Here’s why, where the money is going, and how to justify the spend internally.

Creator payouts are shifting from per-view CPMs to recurring revenue models, and brands need new budget and contract frameworks to keep up.

UK creator spend hit 1.2 billion pounds. Here’s what the growth curve and regulatory shifts signal for US influencer budgets in the year ahead.