Browsing: Industry Trends
Discord, WEBTOON, and HYBE AMERICAS are staffing up creator economy teams, and brands that ignore the signal will fall behind on strategy.
The sub-$5 blended CPM benchmark is reshaping creator budgets, forcing brands to rethink pricing, quality, and allocation strategy.
New data sets the creator retention rate benchmarks brands need to budget, renegotiate, and cut churn before Q1 reviews.
Advertising Week 2026 exposed a shrinking, consolidating creator economy event calendar, and brands need a new playbook for where they send budget.
New data shows enterprise AI agents are slowing marketing headcount growth, reshaping how brands budget, hire, and scale influencer programs.
AEO and GEO convergence is pulling budget out of traditional SEO and paid search into answer-ready, creator-backed content strategies.
Boards are ditching follower count for creator retention rate, the metric that actually predicts campaign ROI and program stability.
New data shows full service UGC agencies now outperform in house creative teams on speed, cost, and output volume.
One in four US marketers now defaults to vertical video, forcing brands to rethink briefs, budgets, and creative production from the ground up.
Talent agencies now pitch 10,000-plus creator rosters as a sourcing shortcut, but scale without vetting creates real brand risk.