Browsing: Industry Trends

WEBTOON and HYBE Americas are hiring creator talent leads, forcing brands to rethink how they compete for creator attention and loyalty.

Phygital marketing is turning creator content into measurable in-store conversion, and brands with QR-level tracking are capturing the ROI data to prove it.

Enterprise brands still pick Aspire, Grin, and CreatorIQ over point solutions because consolidated platforms cut risk, prove ROI, and scale compliance.

Synthetic UGC networks are gaming engagement and trust metrics, forcing brands to rethink how they vet influencer authenticity.

92 percent of brands now run creator content through paid media. Here’s what that shift means for budgets, risk, and ROI.

LinkedIn’s short form video lags TikTok, Instagram, and YouTube. Here’s what the preference gap means for B2B creator budgets.

A new title, Creator Operations Strategist, shows brands are building real infrastructure around influencer programs instead of running them ad hoc.

Creator powered distribution turns individual posts into owned networks, giving brands a repeatable reach engine instead of one-off campaigns.

YouTube’s 2.8 billion pound UK contribution shows creator economy jobs now rival traditional media, and hiring teams are catching up.

VidCon’s merger with LIONS reveals a creator economy consolidating fast, forcing brands to rethink event budgets and vendor bets.