Browsing: Industry Trends

Low quality AI content is flooding search results, and the resulting trust collapse is now a measurable brand risk marketers can’t ignore.

Last click attribution is breaking under creator-driven buying journeys, pushing marketers toward multi-touch and incrementality models.

AI matching platforms now sort 33 million creator SKUs by performance data, turning influencer sourcing into a supply chain discipline.

TikTok now commands 60 percent of short form video engagement. Here’s what that concentration means for brand budgets, risk, and platform strategy.

Supplement brands are shifting ad dollars from Meta to TikTok Shop, chasing lower CAC, faster GMV, and creator-led trust.

Livestream commerce has overtaken static posts as creators’ top revenue source, forcing brands to rethink budgets, KPIs, and platform bets.

AI first creator operations are becoming the default model as brands chase measurable ROI, faster workflows, and lower compliance risk.

AI first creator operations are becoming the default model as brands chase speed, lower costs, and defensible ROI heading into next year.

Dentsu’s Making It Real report reveals where CMOs plan to shift creator spend next year, and the risk-mitigation logic behind it.

Neobanks are ditching flat influencer fees for CPA based creator deals, tying payouts to funded accounts and approved applications.