Browsing: Industry Trends

A third of brands are cutting content volume for distribution-first budgets — here’s how agency contracts and scopes need to change.

Sprout Social’s data shows 67% of consumers buy from influencer recommendations, but reach alone won’t get you there — trust does.

Brands are shifting spend from one-off creator campaigns to owned UGC libraries, cutting costs and reducing platform risk.

Sprout Social’s latest data shows follower count is losing predictive power. Here’s how to rebuild influencer discovery around trust and conversion.

Digital collectibles are back as a creator monetization tool. Here’s what brands need to vet before funding fan-owned digital assets.

Bots now outnumber humans online, forcing brands to rethink content architecture for machine readers, not just people.

Zero-click search now ends 68% of queries — here’s how to sequence content investment when Google keeps the click.

Cost per usable asset is reshaping creator briefs and payment models—here’s how brands should adapt budgets, contracts, and QA.

Full-service UGC production shops are reshaping brand discovery, briefing, and rights management — here’s how to vet the new vendor category.

TikTok Shop conversion data shows beauty and home goods brands winning with different creator tactics than supplements. Here’s what to copy.