Browsing: Industry Trends

IAB’s 2026 Outlook finds AI now drives five of six marketer priorities, forcing brands to rethink budgets, tools, and talent fast.

Doceree’s field force augmentation signals a bigger shift: regulated industries are letting AI touch compliance-sensitive marketing workflows.

Five AI trends from IAB Hong Kong’s C26 Conference reveal where APAC marketers are shifting budgets, and why laggards risk falling behind.

WeShop’s public listing signals creator UGC platforms have hit mainstream capital markets, reshaping brand platform bets.

The HyperM and Roots N Wings merger shows AI marketing vendor consolidation is accelerating, and brands need a new vendor risk playbook.

GM’s Martech Lead posting is a blueprint for creator attribution hiring: the skills brands need now span data, media, and measurement.

TikTok Shop’s creator economy hit $23.4B in GMV, with creators driving 75%. Here’s what that means for brand budgets and risk.

Prompting gets you faster outputs. Systems thinking gets marketing teams compounding results, fewer fire drills, and measurable ROI.

Brands are ditching one-off campaign shoots for reusable creative libraries that cut production costs and speed up go-to-market.

GEO and AI search are rerouting retail media budgets away from paid placements toward content built to win AI-generated answers.