Browsing: Industry Trends
Micro-creators now command rates once reserved for mid-tier talent. Here’s how procurement teams should rebuild rate cards.
The AI advertising market’s pivot from software to services is forcing brands to rethink agency retainers versus in-house AI headcount.
As AI advertising shifts from software to managed services, brands must rethink agency-vs-in-house splits or risk overpaying for commoditized outputs.
Half of shoppers now let AI research products for them, forcing brands to rebuild content for machine readers, not just human eyes.
8×8’s doubling AI adoption in CX signals where contact-center-to-CRM integration budgets are headed next.
Chief Creator Officer hires and agency roll-ups signal creator economy institutionalization — here’s what it means for org design.
Attribution, identity resolution, and AI search visibility are merging into one martech category — here’s the 2026 buyer’s map.
Telecom-based identity solutions like myGaru offer brands a durable, consented path to addressable advertising after third-party cookies.
TopFan’s community events reveal a maturing creator economy where in-person networking now drives real B2B deal flow and industry credibility.
A third of brands are cutting creator spend—not because influencer marketing failed, but because volume without strategy stopped working.