Browsing: Industry Trends

IMCX 2026 showed brands shifting affiliate and partnership marketing toward performance pricing, retail media, and AI-proof attribution.

Cost per sale is replacing engagement as the metric that decides influencer budgets, renewals, and agency accountability.

Flat creator fees hide waste. Cost per validated asset ties payment to usable, compliant content and gives brands real ROI control.

Instagram creators now command 4x Facebook’s rate. Here’s why the pricing gap exists and how brands should allocate budget accordingly.

Microdrama storytelling is reshaping short form content economics, and the ALZA Microdrama Festival shows brands how to adapt fast.

Agentic commerce can’t scale until payments and identity infrastructure catch up. Here’s what brands should demand before trusting AI buying agents.

AI answer engine visibility is now a board level marketing KPI, forcing brands to rethink attribution, budgets, and compliance.

APAC brands now funnel more budget into live commerce than traditional influencer fees, forcing a rethink of ROI and risk models.

Retail media networks are pulling influencer dollars into owned ecosystems, forcing agencies to rebuild measurement, contracts, and creator sourcing.

Reach keeps climbing but short form video CTR keeps sliding. Here’s why saturation is breaking performance math and what brands should do instead.