Browsing: Industry Trends

Virtual gifting now drives real revenue and real risk for brands. Here’s the economics behind live stream gifts and what marketers must track.

Dark traffic from AI chatbots hides real creator influence from your dashboards, inflating CAC and starving the campaigns actually driving sales.

Amazon is quietly rebuilding its influencer program into a retail media engine, and brands that ignore it risk losing shelf space to those who don’t.

AI search traffic jumped 392 percent, and brands that ignore the new creator discovery funnel will lose visibility where buyers actually search.

AEO and GEO consulting demand is reshaping agency M&A as brands race to stay visible inside AI-generated answers.

Precedence Research pegs the creator economy at $2 trillion. Here’s how that figure splits by region and what it means for budget planning.

Agencies are refusing blanket AI discounts, arguing efficiency gains fund quality and risk controls, not automatic markdowns.

2026 CAC benchmarks for creator campaigns by platform and vertical, plus how to spot inflated numbers before they wreck your budget.

Supplement brands are posting outsized TikTok Shop ROI by pairing creator trust with impulse-friendly, low-ticket SKUs.

Lemon8’s new creator fund and shopping tools raise a question every brand should ask: is ByteDance building a second GMV engine?