Browsing: Industry Trends

Upfluence’s 6.5x ROI benchmark looks great in a slide deck, but brands need to unpack the blend before trusting it.

Brands are ditching pay-per-post influencer deals for owned UGC libraries — reusable, licensed creator assets that compound in value.

APAC’s micro-community engagement model delivers 25% higher ROI. Here’s what Western brands must rebuild to catch up.

APAC’s micro-community engagement model delivers 25% higher ROI. Here’s what Western brands must rebuild to compete.

A $500 CPM in Jakarta and $500 in Berlin buy wildly different outcomes—here’s why cross-border creator budgets need value benchmarks, not cost tables.

A $21B creator spend forecast signals channel maturity, forcing brands to plan budgets like media buys, not experiments.

Most brand-creator deals end after one post. Here’s the internal business case for retainers that actually move revenue.

Creator relationships are shifting from one-off gigs to retainers — here’s what that means for budgets, contracts, and brand strategy.

TikTok’s 500+ scheduled brand-creator meetings borrow trade show logic to fix sourcing — here’s what it means for your program.

Facebook still commands 86% marketer usage, proving reach and measurement still beat novelty when brands allocate paid social budgets.