Browsing: Industry Trends

Circana’s category-level retail data shows creator ROI concentrating in specific specialty aisles, not spreading evenly across categories or budgets.

Point-of-sale data is replacing MTA as the trust signal in influencer measurement — here’s how brands should adapt now.

As platforms shift ranking signals toward trust and relationships, brands chasing volume-based reach are losing to trust-based distribution.

Instagram’s friend-content share has collapsed to 7%, forcing brands to rethink organic reach planning and paid amplification budgets.

Generative search marketing adoption is outpacing budget approval—here’s the benchmark data brands need to move from pilot to line item.

Flat creator fees are dying. Here’s how output-based pricing models like Inbeat Studio tie UGC spend directly to content volume and performance.

Data shows long-term creator partnerships beat one-off sponsorships on trust, retention, and ROI. Here’s what brands should do next.

As creator ad spend hits $37 billion, micro and nano-influencers are commanding higher rates. Here’s how brands should adjust budgets.

Zero-click search now dominates Google, forcing brand marketers to rebuild content strategy around trust signals, not just rankings.

AI-native marketing vendors command valuation premiums over legacy MarTech, and the gap signals which contracts brands should renegotiate now.