Browsing: Industry Trends

The AI-MarTech market is racing toward $74 billion, and vendor contracts written for the old pace of change won’t survive the transition.

EU, UK, and Australian youth safety laws are converging on algorithm design — here’s what brands must fix in creator programs before 2027.

New retail data shows 75% of brands still under-invest in creator marketing, leaving measurable sales growth on the table.

Circana’s incrementality data gives mid-size beauty and specialty retail brands hard evidence to defend, reallocate, or grow influencer budgets.

Fourteen marketing automation unicorns show where AI investment is concentrating — and what it means for brand budgets and vendor risk.

AI discovery tools are exposing rented reach, pushing brands toward platform diversification and audiences they actually own.

Reach on any single platform is commoditizing fast — here’s how brands should diversify influencer spend to protect ROI.

Meta’s Andromeda update rewards creative volume over polish, and CPG brands unprepared for the shift are losing the auction.

Talking-head video still outperforms polished content, revealing what brands must rethink about production spend, trust, and ROI.

Go Zero’s creator-budget freeze exposes a CPG-wide reckoning: brands want proof of sales lift, not just reach and engagement.