Browsing: Industry Trends

Most creator deals end after one post. Here’s a framework for turning transactional influencer relationships into repeat, ROI-positive partnerships.

eMarketer projects amplification spend will match flat-fee sponsorships by 2027 — here’s how brands should rebuild budgets now.

The creator economy is moving from one-off deals to strategic media partnerships. Here’s how brands should evaluate the shift.

AI automation is driving ad-tech stack consolidation, pushing media teams to cut redundant vendors and rethink martech spend.

Pay-per-view clipper deals are pulling brand budgets away from fixed creator fees, tying spend directly to verified views.

IAB’s Global Creator Week signals a shift toward unified creator marketing standards—here’s what brands need to do about it.

IAB’s creator upfront borrows TV’s guaranteed-inventory playbook but changes who holds the risk, the data, and the leverage.

Equity-based creator deals are reshaping brand balance sheets, trading cash spend for ownership stakes, vesting risk, and long-term upside.

Clipper networks are turning UGC into an industrial process—here’s what brands need to know about cost, quality, and compliance risk.

AI Overviews are eroding click-through rates fast. Here’s how brands should reallocate paid search budgets before the next quarterly review.