Browsing: Industry Trends

TikTok Shop’s $4.4B US sales milestone reveals which product categories actually convert, giving brands a data-backed entry roadmap.

MarTech Summit Bangkok revealed brands can’t measure AI-driven influencer campaigns. Here’s what that gap means for global marketing budgets.

Brand teams that lack deal structure literacy are overpaying, overexposed, and losing leverage in every creator negotiation.

Brands are hiring influencer marketing specialists to own acquisition metrics once left to agencies, and the ROI data backs the shift.

Google, Coty, and TP-Link are building permanent creator partnership teams, and brands without one are already behind.

Consumer trust in AI product recommendations is rising fast, forcing brands to rethink influencer budgets, tiers, and disclosure strategy.

NBCUniversal’s Peacock creator deal signals a shift brands can’t ignore: streaming and influencer marketing are merging fast.

Influencer roles now sit on org charts as permanent departments, and brands without one are already behind on ROI and risk controls.

AI answer engines are rerouting product discovery away from search, forcing brands to rethink SEO, creator content, and influencer strategy.

Job titles like “Creator Growth Manager” show the influencer mandate has shifted from awareness to measurable customer acquisition.