Browsing: Industry Trends

New IAB forecast data shows creators outranking every channel but paid search and social — here’s what that means for budget allocation.

Half of consumers now start product research in AI chatbots, not Google — here’s how brands rebuild the funnel around zero-click discovery.

Gen Alpha is quietly rejecting algorithmic feeds. Here’s what that means for brand discovery, creator strategy, and search budgets ahead.

Screen time is shrinking while AI content floods feeds — here’s how to rebuild 2027 reach planning around attention, not impressions.

The global creator talent pool just crossed 100 million. Here’s what that supply glut means for discovery costs, rates, and brand strategy.

Substack’s AI slop purge is a preview of the scrutiny brand UGC sourcing needs — here’s how to build standards before regulators or platforms force it.

Small agencies are beating holding companies on speed, using multi-format creator production to win pitches big shops can’t move fast enough to close.

Retail media networks are building in-house creative studios, and brands need to know what that means for agency budgets, control, and ROI.

McKinsey data shows half of consumers now start with generative search, forcing brands to rebuild funnels around AI answer engines, not just SEO.

Four foundation model firms now underpin most MarTech AI. Here’s how brands should assess and hedge that concentration risk before 2027 budgets lock in.