Browsing: Industry Trends

Universities now offer content creation degrees, giving brand creator teams a structured hiring pipeline beyond agency rosters and freelance marketplaces.

IAB Ireland’s Creator Effect Study benchmarks European creator ROI, giving brands hard data to justify budgets and beat CFO scrutiny.

The ANA’s influencer waste report exposes how much brand budget disappears into agency fees before creators ever get paid.

The creator economy is set to hit 1.3 trillion by 2033, and brands without a five-year plan are already behind.

The US creator economy hit $44 billion, but most of that money is skipping agencies and landing in nano creators, affiliate deals, and owned platforms.

New niche alignment data shows matched creators earn 77 percent more views, giving brands a clear framework for smarter casting decisions.

New benchmarks show nano and micro creators beat macro talent on engagement rate, forcing brands to rethink influencer budget allocation.

D2C summit fallout shows brands ditching vanity metrics for revenue signals, reshaping influencer budgets, contracts, and attribution stacks.

YouTube’s $1.1B creator pitch to advertisers reveals where CTV, retention, and brand safety budgets are headed next.

Google’s YouTube creator partnership hiring spree signals a platform bet on brand infrastructure, not just influencer reach.