Browsing: Industry Trends
Nearly half of US influencer spend now flows to sub-20K creators. Here’s how to rebuild budget allocation around that shift.
AI discovery tools are unlocking sub-20K creators at scale, forcing brands to rethink budgets, vetting, and rate benchmarks.
Agency M&A has flipped: buyers now pay premiums for AI workflows and proprietary data, not client rosters or headcount.
A technology readiness checklist for small agencies walking into a CMO’s first AI-augmented pitch meeting, minus the buzzword theater.
New creator economy job titles reveal how agencies are restructuring around AI, data, and commerce, not just adding buzzwords.
Affiliate links now outearn flat sponsorships for creators, and finance teams love the trackable ROI. Here’s the data behind the shift.
High-volume creator programs break down without visibility. Here’s how AI platforms fix accountability at scale before budgets bleed.
2026 data shows AI-native small agencies win more pitches, and tooling choices — not headcount — explain the gap.
Six months of Netflix pause-ads data reveals what precision targeting actually delivers on streaming — and where it still falls short.
The Drum’s bottleneck data shows where ad-ops delays actually live — and it’s not where most brands are pointing automation budget.