Browsing: Industry Trends

Micro-creator spend has overtaken macro deals since 2021 — here’s a data-backed framework for rebuilding your creator tier allocation model.

Small agency AI adoption data reveals which tools actually drive faster growth, and which are budget theater dressed up as innovation.

TikTok now weights real-time community signals over polish, and AI-generated video is losing algorithmic priority to it. Here’s the brand playbook.

A CFO-friendly creator deal only survives board scrutiny if its click-to-booking metrics are structured, attributed, and audit-proof.

Smartly and Roku’s integration turns CTV into a programmatic extension of social feeds, forcing brands to rethink creator content repurposing.

Early data shows branded shoppable formats on Amazon and Walmart outperform display, but the lift varies by category and creative quality.

Micro-creators now command nearly half of influencer spend, forcing brands to rebuild discovery workflows around volume, not vanity metrics.

Moxie Media’s payout overhaul is rewriting creator economics — here’s how brands should adjust negotiation strategy before contracts renew.

Brands are ditching global LLM providers for sovereign AI models over data residency, compliance, and cultural accuracy concerns.

The creator talent pool has exploded, and brands finally have leverage. Here’s how to negotiate rates in a buyer’s market.