Browsing: Industry Trends

CTV ad inventory keeps expanding even as viewer attention shrinks — here’s how brands should rethink buying strategy for the mismatch.

Consumer trust in AI-generated ads keeps dropping. Here’s the sentiment data brands should track quarterly to protect ROI and brand equity.

GA4’s new default channel grouping surfaces AI search referral traffic as its own category — here’s what it means for attribution and budget.

2026 spend data shows micro-creators outpacing macro deals, signaling a rate reset brands should plan for now, not later.

The AI advertising market is shifting from software licenses to managed services—here’s how that changes MarTech vendor selection.

Gen Z skips Google for ChatGPT. Here’s why brands need generation-specific funnel maps, not one AI search strategy.

McKinsey’s finding that half of consumers start research in AI search means content budgets need new sequencing rules, not just new formats.

Amazon and Walmart’s shoppable video formats signal retail media’s shift from banner ads to full-funnel commerce entertainment.

Affiliate commissions now dominate creator deals because CFOs can finally measure them—here’s what that shift means for brand budgets.

Budget approval is the top bottleneck for nearly half of marketers. Here’s the structural fix, from workflow redesign to pre-approved tiers.