Browsing: Industry Trends

Courts are deciding whether algorithmic recommendations for minors are protected speech or a defective product, and brands are exposed either way.

UGC operations now sit inside customer acquisition budgets, with brands funding sourcing, rights, and moderation as core infrastructure.

New 2026 data shows small, highly engaged creators drive more conversions per dollar than mega-influencers, reshaping brand budgets.

Google, Coty, and TP-Link are building in-house creator-partnership teams, signaling a structural shift brands can’t ignore.

Gen Alpha content consumption is rewriting platform strategy, purchase influence, and compliance risk for brands still planning around Gen Z habits.

Niche creators with tight engagement now beat celebrity reach on CPM. Here’s the data brands need to rebuild media plans around.

B2B buyers already trust agentic AI to vet vendors. Marketers still hesitate. Here’s how to close that adoption gap before rivals do.

Agency AI bundling is reshaping creator economy consolidation, and independent shops need a survival playbook before budgets shift for good.

Identity graphs are becoming the backbone of unified customer data strategy as cookies die and attribution demands proof.

AI answer engines are pulling budget from traditional search, and by 2027 brands without an AEO line item will be invisible in the results that matter.