Browsing: Industry Trends

Follower count is dying as a sourcing metric — here’s why brand-fit scoring is rewriting how discovery tools rank creators.

Skift’s travel affiliate data shows micro-creators drive more bookings than mega-influencers — here’s what it means outside travel.

Small agencies are using AI to cut pitch turnaround from weeks to hours, closing deals faster than bigger, slower-moving competitors.

TikTok Go’s commission model is squeezing flat-fee deals out of the mid-tier creator market—here’s what it means for brand budgets.

Small agencies are hiring for two new roles — here’s how to evaluate whether Content-AI Hybrids and Interactive-Finance Growth Leads are worth the headcount.

Most small agencies adopted AI. Few grew because of it. Here’s the maturity curve that separates the two, and what to fix first.

Roku and Smartly’s CTV-social bridge gives brands a precision targeting playbook for unifying streaming and feed campaigns.

A step-by-step account-loss recovery playbook showing how AI-augmented reporting and QA helped one agency win back a fired client.

Micro-creator spend has overtaken macro deals since 2021 — here’s a data-backed framework for rebuilding your creator tier allocation model.

Small agency AI adoption data reveals which tools actually drive faster growth, and which are budget theater dressed up as innovation.