Browsing: Industry Trends

New data shows 42% of shoppers ditch brands after data mishandling, forcing marketers to rethink influencer and martech data practices.

Sky and Peacock’s creator deals signal a structural shift: streaming platforms are now bidding for talent brands used to own outright.

Creator programs are scaling faster than the systems built to run them, exposing brands to compliance risk and wasted spend.

Microsoft’s AI diffusion data exposes a readiness gap most marketing teams haven’t measured, let alone closed.

Executive creator strategy roles are moving into the C-suite, signaling influencer marketing’s shift from campaign tactic to core business function.

Agency roll-ups like NewGen, Fixated, and One Twelve reveal how creator economy talent scaling reshapes brand risk and ROI.

Agentic AI search is collapsing holiday shopping into three tight windows, forcing brands to rethink creator timing, budgets, and attribution.

Consumer electronics brands are ditching agencies for in-house creator teams to cut costs, control quality, and own first-party data.

Raptive’s platform-owned UGC launch forces brands to rewrite influencer contracts on usage rights, exclusivity, and revenue share terms.

Brands are pulling creator budgets out of fragmented short-form apps and consolidating spend on YouTube Shorts for measurable ROI.