Browsing: Industry Trends

Creator marketing still has no shared ROI standard, forcing brands to reconcile five platforms and a dozen vague “engagement” metrics manually.

Creator financial tools are becoming a brand partnership lever. Here’s how to use capital access to win better creators without new legal risk.

Nearly half of creator buyers now call influencer marketing a must-buy channel. Here’s what’s driving the shift and what brands should do next.

Global creator ad spend hit $44 billion—here’s how to tell if that growth signals maturity or a bubble about to pop.

AI-driven campaign optimization is letting brands cut ad-tech vendors and consolidate media buying without sacrificing performance.

A buyer’s framework for evaluating IAB’s Global Creator Week upfront marketplace before committing cross-border creator budget.

TikTok’s algorithm now rewards small creators over follower count, forcing brands to rethink budget allocation and pricing models.

TikTok’s algorithm now rewards small creators over big names, forcing brands to rethink budgets, pricing, and ROI math for micro-creator pricing power.

Livestream shopping converts at 30% versus 2-3% for static e-commerce — here’s the budget case for shifting spend to TikTok Shop Live.

Single-platform dependency turns every algorithm update into an existential threat—here’s how brands diversify creator strategy before disaster hits.