Browsing: Industry Trends
As creator networks, AI platforms, and collective studios become the primary partnership layer, brands must rebuild their contractual, attribution, and operational infrastructure now.
Finance leaders now demand CPA and sales lift data before approving creator budgets. Here’s how brand procurement teams should redesign compensation, KPIs, and reporting to deliver it.
Holding companies are growing revenue with fewer people. Here’s what that talent efficiency signal means for brand teams evaluating agency partnerships and creator program buildouts.
MLB Players Inc.’s roster-as-network model offers brand strategists a replicable template for coordinated multi-creator partnerships across sports leagues, music collectives, and creator cohorts.
Viant, OpenAI, and Coca-Cola’s AI campaigns reveal exactly where brand technology investment should flow in H2 — here’s how to read the signals.
Cannes Lions AI debates are forcing brand strategists to define human creative minimums for creator campaigns before regulators, platforms, or audience backlash do it for them.
Cannes Lions frameworks reveal where AI falls short in creator campaigns — and why human creative judgment still drives the decisions that matter most for brand strategy.
Instagram’s topic-editing feature lets users override behavioral signals — and that changes how brands should think about creator targeting, audience validation, and campaign ROI.
Challenger agencies are capturing influencer AOR budgets from holding companies. Here’s what the competitive shift means for brand decisions on creator programs, data ownership, and ROI.
Ad Age’s agency report reveals how holding company AI efficiency models are reshaping staffing math — and forcing brands to rethink in-house creator program headcount fast.