Browsing: Strategy & Planning
The “Brand as Creator” playbook is transforming how companies connect with audiences, allowing brands to outshine traditional influencers. As organizations…
Understanding how to measure the audience health of a creator is essential for brands, marketers, and content creators themselves as…
Structuring royalties for an influencer-designed, co-branded product line is now a pivotal consideration for brands seeking to leverage social reach…
Setting up an effective influencer marketing ops function can transform your brand’s digital presence, streamlining every aspect of your partnership…
Knowing how to use influencers to promote a brand’s sustainability or B-Corp certification can drive meaningful engagement and consumer trust…
Wondering how to design a campaign that drives in-app purchases for mobile games? Effective campaign design unlocks higher revenues and…
Looking to boost your mobile game’s revenue? Learning how to design a campaign that drives in-app purchases for mobile games…
Partnering with civic influencers for public service announcements (PSAs) is an effective strategy to reach and mobilize diverse audiences with…
Partnering with civic influencers for public service announcements (PSAs) is revolutionizing modern outreach, enabling organizations to inspire genuine civic engagement…
Designing a robust compensation structure for a full-time, salaried brand influencer is more important than ever in 2025. With influencer…