Browsing: Strategy & Planning
Understanding how to structure a performance-based deal on affiliate commissions vs. CPA can set your affiliate marketing strategy apart in…
Building a proactive crisis response team for influencer campaigns is essential for protecting your brand’s reputation in today’s fast-paced, social-first…
Calculating the earned media value of an influencer’s story vs. a post vs. a reel is crucial for brands seeking…
Building an influencer program with zero budget may sound daunting, but in-kind partnerships can amplify your brand’s reach without financial…
The art of the soft launch—using influencers to test new markets quietly—has redefined modern marketing in 2025. Brands now skip…
Influencer content can be a powerful tool for improving your SEO and link-building strategy, elevating your brand’s search visibility and…
Implementing a successful influencer campaign that drives app reviews and ratings can elevate your app’s credibility and boost user acquisition.…
Understanding Engagement Rate Limitations in 2025 Engagement rate has long been a staple metric for brands and marketers assessing success…
Building a Center of Excellence for Influencer Marketing empowers large organizations to scale, standardize, and maximize the impact of their…
The role of Chief People Officer (CPO) now extends to fostering creative employee engagement. Managing an internal creator program is…