Browsing: Tools & Platforms

A practical look at how AI fraud-detection vendors catch bot farms and engagement pods, and which accuracy claims actually hold up.

6sense and Hightouch solve different layers of the AI data-activation stack—here’s how B2B brands should pair them for intent-driven campaigns.

LinkedIn Crosscheck flags AI-generated posts for B2B brands—here’s how the verification tool actually works and what marketers must do now.

Gap’s internal creator program hints at a new martech category: employee-generated content platforms built for scale, brand safety, and ROI.

Gap’s employee-creator program hints at a new martech category. Here’s what brands should vet before building one.

Veel turns hashtag and geotag UGC into searchable travel libraries — here’s what brands should verify before trusting it as a trust signal.

Native AI email tools inside HubSpot and Salesforce cut context-switching, but standalone sequencers still win on deliverability and testing depth.

Cross-device match rates still stall at 60-80%. Here’s why, and what identity resolution vendors should be forced to prove before contract signing.

Loomi AI unifies search and recommendations on Shopify — here’s how it stacks up against a stitched-together point-solution stack.

The AI MarTech market just hit $28B. Here’s how Braze, Klaviyo, and Sprinklr actually stack up for brands choosing in 2026.