Latest Case Studies
Influencer campaigns are powerful tools that can shape public opinion, but can they change actual government decisions? In this case study of…
The rise of AI has transformed multiple industries, but few developments are as groundbreaking as the first legal precedent set by an…
When a creator brand crumbles, the story often begins behind the scenes. In this post-mortem: a creator brand that failed due to…
Guides & Resources
Unboxings have evolved beyond simple hauls. Today’s audiences crave creative unboxing concepts that don’t feel like ads—instead, they seek entertainment, authenticity, and…
The morality clause is a vital safeguard in influencer contracts, protecting brands from reputational risks associated with influencer behavior. Knowing when and…
Algorithmic censorship on creator platforms is reshaping how content is distributed, moderated, and monetized. As algorithms increasingly filter what we see online,…
The Ephemeral Web is rapidly transforming marketing strategies as self-destructing content becomes the new norm. Brands now face unique challenges and opportunities…