Latest Case Studies
Legacy brands often face challenges adapting to modern consumer behaviors, yet embracing a subscription model can revitalize their market relevance. This case…
A thorough post-mortem of a product that was a victim of its own hype offers lessons for startups, product managers, and innovators…
Re-platforming an e-commerce website can seem daunting, but when executed with precision, it unlocks growth and future-proofs business. In this case study,…
Guides & Resources
Marketing in token-gated communities and Discord servers has become pivotal for web3 brands aiming to build trust and loyalty. As 2025 unfolds,…
The rise of the “Citizen Science” influencer is transforming how everyday individuals partner with researchers using platforms like Zooniverse. By combining social…
The Favorite Things Video has emerged as a curated list format that builds trust, blending entertainment and authority. Audiences crave authenticity, and…
The rise of virtual influencers has redefined online culture, marketing, and even our understanding of authenticity. A Baudrillardian analysis of the virtual…