Latest Case Studies
Launching a successful marketing campaign hinges on credibility and consumer trust. But what happens when a marketing campaign makes a promise the…
Nostalgia marketing is a powerful tool in a brand’s arsenal, and this article explores a case study of a brand that successfully…
When brands leverage real-world tragedies to bolster their social media campaigns, ethical lines blur, and public trust can be compromised. A post-mortem…
Guides & Resources
Marketing on Patreon is transforming how brands connect with engaged audiences by sponsoring creators and reaching niche communities. As creator-fan relationships strengthen,…
Crafting a robust employee advocacy and social media policy is essential for organizations aiming to protect their brand and empower their teams…
Navigating gifted product tax implications for creators is crucial for brands aiming to build transparent, compliant influencer partnerships in 2025. With tax…
Navigating compliance on new social networks can be tricky. This guide to content disclosures on emerging platforms like BeReal and Lemon8 explains…