Latest Case Studies
In 2025, businesses are rapidly adopting artificial intelligence for marketing, but sometimes even advanced systems falter. This post-mortem dives into an AI-managed…
In today’s digital landscape, the boundaries between brand and publisher are blurring. This case study spotlights a D2C brand that transitioned into…
The first successful unionization of influencers at a major brand has made headlines in 2025, shedding light on labor rights in the…
Guides & Resources
The art of the “product discontinuation” campaign is more than just phasing out old inventory—it’s a strategic marketing moment. By leveraging influencers…
The rise of the Anti-Haul video has changed how brands and consumers talk about shopping. These videos champion mindful consumption by highlighting…
If you don’t already know, TikTok is the latest social media sensation. There are many ways to use this app to your…
Influencer marketing for highly regulated industries, such as pharma and healthcare, presents unique challenges and exceptional opportunities. Unlike mainstream sectors, these industries…