Latest Case Studies
The topic of influencer partnerships has become ever more important in 2025, but even the most promising collaborations can be derailed by…
Legacy brands often face challenges adapting to modern consumer behaviors, yet embracing a subscription model can revitalize their market relevance. This case…
A thorough post-mortem of a product that was a victim of its own hype offers lessons for startups, product managers, and innovators…
Guides & Resources
Negotiating usage rights for TV commercials and out-of-home advertising is essential for protecting your brand, maximizing ROI, and avoiding costly legal pitfalls.…
The art of the brand refresh blends strategy and creativity, helping businesses update their image while maintaining core values. A successful brand…
TikTok’s Creator Marketplace has quickly become a powerhouse for brands seeking influencer partnerships, but is it more effective than finding talent manually?…
As new platforms like BeReal and Lemon8 change the way we share content, understanding content disclosures is vital for creators and brands…