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The world of influencer marketing continues to innovate, and the first DAO-led influencer marketing campaign has set a bold new precedent. By…
In 2025, businesses are rapidly adopting artificial intelligence for marketing, but sometimes even advanced systems falter. This post-mortem dives into an AI-managed…
In today’s digital landscape, the boundaries between brand and publisher are blurring. This case study spotlights a D2C brand that transitioned into…
Guides & Resources
The legal distinction between “parody” and “infringement” in influencer content is increasingly significant for digital creators. Understanding where the law draws the…
Day in the Life videos have emerged as a powerhouse in influencer partnerships, blending authentic storytelling with strategic product placement. Brands are…
Finding the right balance of educational, entertaining, and sales-driven content can make or break your marketing success. Knowing how to create content…
The art of the creative prompt is the secret to unlocking fresh, impactful content by inspiring—rather than restricting—your creator partners. Brands that…