Latest Case Studies
The first leveraged buyout (LBO) of a creator-owned media empire marks a transformative moment in digital entrepreneurship. This case study unpacks what…
The world of influencer marketing continues to innovate, and the first DAO-led influencer marketing campaign has set a bold new precedent. By…
In 2025, businesses are rapidly adopting artificial intelligence for marketing, but sometimes even advanced systems falter. This post-mortem dives into an AI-managed…
Guides & Resources
If you don’t already know, TikTok is the latest social media sensation. There are many ways to use this app to your…
Influencer marketing is a great way to connect with your target audience and promote your products or services. With the right influencer…
The right of publicity law directly impacts how influencers’ names, images, or likenesses can be used, especially in perpetuity. Navigating these rules…
In recent years, marketers and businesses have begun to trust the word of online personalities for marketing and advertising. This is known…