Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Reviewing platforms for facilitating in-kind (contra) influencer partnerships at scale has become essential for brands optimizing their marketing spend in…
Using AI to identify cross-platform audience overlap in your creator roster has become indispensable for brands and agencies eager to…
AI for real-time translation in live shopping streams across geographies is transforming how global e-commerce connects brands and customers. By…
Managing influencer whitelisting access is critical for brands looking to scale paid social campaigns through partnerships. The right tools simplify…
Using AI to identify “negative space” in the market—those rare opportunities your competitors are missing—can elevate your business strategy in…
Using AI to identify “negative space” in the market offers forward-thinking organizations a strategic edge. By uncovering areas where competitors…
In today’s rapidly expanding influencer marketing landscape, brands are turning to “creator CRM” platforms for powerful partnership management. Comparing top…
Using AI to generate synthetic audiences for pre-campaign testing is redefining digital marketing strategies in 2025. This powerful technique enables…
Using AI to conduct pre-campaign ethical audits on potential creator partners has become a non-negotiable step for brands that value…
In the fast-evolving world of digital marketing, “clean room” data sharing with creator partners for performance analysis is emerging as…