Author: Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Marketing analytics and business intelligence tools have become indispensable for businesses aiming to navigate today’s competitive landscape. By harnessing powerful…
Using AI to analyze and predict the success of your new product launches is rapidly becoming a strategic necessity for…
A/B testing and personalization platforms for websites are revolutionizing the way businesses optimize user experience and conversions online. By harnessing…
Adopting AI to personalize your chatbot and live chat interactions is revolutionizing the way brands connect with customers online. As…
Social proof and FOMO marketing tools for websites can significantly boost your conversions, drive engagement, and build trust with new…
Social proof and FOMO marketing tools for websites have become essential for businesses aiming to boost conversions, build trust, and…
Using AI to analyze and optimize your social media ad campaigns is transforming the marketing landscape in 2025. As social…
Understanding how visitors interact with your website is crucial for maximizing conversions and user satisfaction. Heatmap and user recording tools…
Using AI to analyze and predict the virality of your social media content can dramatically elevate your marketing strategy. As…
Looking to enhance your marketing campaigns with actionable insights? Navigating the landscape of survey and feedback tools for marketers can…