Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
GA4 event tracking and custom dimensions are powerful tools in any marketer’s analytics arsenal, enabling businesses to tailor measurements exactly…
Using AI to generate and test different ad creatives for social media revolutionizes digital marketing in 2025. By leveraging machine…
With rapidly evolving digital landscapes, choosing the right social media management platforms for enterprise teams is crucial. Today’s platforms must…
Using AI to analyze the visual elements of competitors’ websites has quickly become essential for brands seeking an edge in…
A/B testing and CRO platforms have become mission-critical tools for SaaS companies striving to optimize user experience and maximize revenue…
Using AI to identify and target lookalike audiences on LinkedIn is transforming B2B marketing strategies in 2025. By leveraging machine…
Customer Data Platforms (CDPs) with advanced identity resolution solutions are transforming how brands understand and engage with their audiences in…
Using AI to analyze the narrative flow and engagement hooks in viral content is rapidly transforming how marketers and creators…
Account-Based Marketing has changed completely with the rise of ABM platforms that offer intent data integration. These tools help B2B…
Using AI for predictive lead scoring and prioritization in B2B sales is revolutionizing how organizations nurture prospects and close deals.…