Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical framework for vetting RAG vendors on grounding accuracy, citation quality, and compliance before they touch your product claims.
What GetResponse, Fluency, and Lob’s award wins reveal about where brands should actually place AI martech budget in the year ahead.
Why brands need an AI shopping agent readiness audit now, before ChatGPT, Gemini, and Perplexity start completing purchases on their own.
We tested three generative engine optimization tools against real product pages to see which actually moves the citation-rate needle.
A third of influencer audiences show fraud signals. Here’s how leading AI fraud detection vendors stack up on accuracy, cost, and speed.
A third of influencer audiences show fraud signals — here’s how AI fraud detection vendors stack up on accuracy, cost, and speed.
A brand-side framework for stress-testing AI creative-adaptation tools before Fashion Week, the World Cup, or the next viral moment hits.
AI product-video generators turn static catalog images into shoppable reels, cutting studio costs and production timelines from weeks to hours.
A brand-side guide to evaluating AI brand-safety filters for shoppable short-form video, with real risk and ROI benchmarks.
A brand-side comparison of ElevenLabs, HeyGen, and Synthesia for multi-language shoppable video, weighing cost, latency, and compliance risk.