Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Circana, NielsenIQ, and native retail media tools all claim to prove creator ROAS — but they measure different things. Here’s how to choose.
Small language models cut ad personalization costs by up to 90%, but frontier LLMs still win on nuance. Here’s the 2026 tradeoff.
A practical AI vendor due-diligence checklist for marketers battling 37% fake follower rates and unreliable creator fraud data.
Marketers are automating media buys but not trust — 45% still require human sign-off. Here’s why, and what closes the gap.
Model substitution clauses let AI vendors swap GPT-5 for cheaper models without telling you. Here’s how to audit contracts before it costs you.
Perplexity Shopping and ChatGPT Instant Checkout are rewiring product discovery. Here’s how brands should evaluate and prepare for both.
A brand-side readiness audit of ChatGPT Atlas, Perplexity Comet, and Gemini’s browser for agentic product discovery.
GA4’s AI Assistant channel lumps ChatGPT, Perplexity, and Gemini traffic in with search — here’s how to split them out and protect attribution.
AI voiceover localization slashes dubbing costs by up to 80%, but brands need to weigh quality, compliance, and scale tradeoffs first.
Brand voice erodes fast at scale — here’s how to audit AI-generated creative variations before hundreds of assets go live.