Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Customer data platforms (CDPs) for mid-market brands have become essential in 2025, helping organizations unify data, personalize marketing, and drive…
Using AI to analyze the narrative structure of viral video content empowers creators and marketers to decode what resonates with…
Account-Based Marketing (ABM) platforms for enterprise B2B companies have revolutionized how organizations engage, nurture, and close high-value accounts. As these…
Using AI for predictive personalization of your website’s homepage can transform user experience and conversion rates. As algorithms grow more…
Competitive intelligence and market research platforms have become indispensable for businesses aiming to thrive in today’s data-driven environment. By leveraging…
Using AI to identify and target influencers based on their audience’s psychographics has transformed influencer marketing in 2025. Brands are…
Headless e-commerce platforms for D2C brands are rapidly reshaping how businesses deliver online experiences. By separating back-end commerce from front-end…
Using AI to analyze and predict the emotional response to ad creative is transforming marketing in 2025. Brands now have…
Customer service and help desk software for small businesses have become essential for maintaining customer satisfaction and streamlining support operations.…
Using AI to analyze and optimize your customer service chatbot scripts can transform support quality and customer satisfaction in 2025.…