Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Marketing performance management (MPM) and analytics platforms are empowering organizations in 2025 to maximize ROI and thrive in a hyper-competitive…
Using AI to analyze and predict the performance of your SEO and content strategy is now essential for digital marketers…
Programmatic advertising and demand-side platforms (DSPs) have revolutionized digital marketing by automating how ads are bought, targeted, and optimized. As…
Using AI to analyze and optimize your e-commerce product recommendations can unlock new growth opportunities, improve sales conversions, and provide…
Customer Data Platforms (CDPs) have become the cornerstone of the modern MarTech stack, enabling brands to unify, analyze, and activate…
Using AI to analyze and predict the best send time for your push notifications has redefined mobile engagement strategies in…
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Using AI to analyze and optimize your marketing budget allocation is no longer a futuristic prospect—it’s an essential strategy in…
UX and UI design and prototyping tools for marketers have reshaped how brands create delightful digital experiences. With the right…
Using AI to personalize your direct mail and corporate gifting campaigns can transform your customer relationships, drive engagement, and boost…