Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Rockerbox and Northbeam both promise hybrid MTA-plus-MMM attribution for creator campaigns, but they solve different problems entirely.
AI brief generation adoption sits at just 21% while discovery and reporting surge ahead—here’s the operational reason briefs keep stalling.
Braze, Iterable, and OneSignal each promise smarter send-time AI — here’s which one actually moves lifecycle marketing metrics.
Braze, Iterable, and OneSignal take different approaches to predictive send-time AI — here’s what lifecycle marketers actually get from each.
AI agent discovery tools are cutting creator sourcing from weeks to hours, letting brands vet more talent with less risk.
Distribution-first platforms let brands test creative with real audiences before signing creator contracts, cutting wasted spend and guesswork.
A practical framework for choosing between W-shaped rule-based models and algorithmic attribution for influencer and multi-touch campaigns.
1stCollab’s automated influencer platform signals a MarTech shift brands must plan for now, not after headcount cuts hit agencies.
A technical breakdown of IP, device fingerprint, and login-based identity resolution for creator marketing attribution and ROI.
AI answer-engine monitoring is becoming essential as ChatGPT, Gemini, and Perplexity reshape how brand reputation gets built and broken.